Privacy Policy

Effective November 10, 2026. This policy covers the Softpop app for iPhone and the Softpop website.

The short version

Softpop has no accounts, and the app doesn't collect your name, email or anything else about you.
Your counts, unlocks and settings stay on your device.
The app shows ads from Google AdMob. Every ad is requested as child-directed, so ads are never personalized, nothing is used to track you across apps, and only ads suitable for everyone are shown.
If you buy Remove Ads, Apple handles the payment. We never see your payment details.

Who we are

Softpop is made by Danny Yin, an independent developer. You can reach us at support@softpoptoys.com. If you email us, we get your email address and whatever you write, and use them only to answer you. Support email is forwarded by Cloudflare to our inbox at Google.

What stays on your device

Softpop keeps your lifetime counts (bubbles popped, fruit sliced and so on), which extras you've unlocked, how many unlock ads you've watched, whether you've bought Remove Ads, and your settings (sound, volume, music, vibration). This is stored only on your device, so the game remembers it next time. It is never sent to us or anyone else. You can clear your counts at any time in Settings with Reset All Counts, and deleting the app removes everything.

Softpop is free, and the app shows ads to pay for it: short ads now and then between toys (never while you're playing a toy, and none in your first ten minutes), and videos you can choose to watch to unlock extras. The ads are provided by Google AdMob.

Because Softpop is a playful toy that children may enjoy, we treat every player as a child when we ask for an ad. Every request is marked as child-directed (under the US Children's Online Privacy Protection Act) and as for a user under the age of consent (for players in Europe), and limited to ads rated for general audiences. This means Google does not use your device's advertising identifier, does not show interest-based or remarketing ads, and Softpop never asks for permission to track you.

To serve ads, count them and prevent fraud, Google's ad software still collects some information when an ad is requested or shown: an identifier tied to this app on your device, which ads were shown and whether they were tapped or watched, crash and performance information, and an approximate location worked out from your internet address. Google's use of this information is described in How Google uses information from sites or apps that use its services and Google's Privacy Policy.

In the United Kingdom, Switzerland and the European Economic Area, Softpop shows Google's consent message before any ad is requested, and requests none until it has been answered. You can change your answer at any time with Privacy Choices in Settings. Whatever you choose, the ads stay child-directed and never personalized.

If you buy Remove Ads, the ads between toys stop. Ads for unlocks still play only when you choose to watch one.

Purchases

Remove Ads is an in-app purchase made through Apple's App Store. Apple processes the payment under Apple's Privacy Policy. The app only checks with Apple whether Remove Ads has been bought, so it can turn the ads between toys off, including after you restore your purchase on a new device.

Children

Softpop is suitable for all ages. We don't knowingly collect personal information from anyone, including children under 13, and the app has no way to send us any. As described above, every ad request is made as for a child. If you're a parent or guardian with a question, contact us at the address above.

How long information is kept, and how it's protected

The app sends us nothing, so we keep no information about you from it. If you email us, we keep your message only as long as we need it to help you. What Softpop stores stays on your device until you reset your counts or delete the app. Google keeps the information its ad software collects for as long as its own policies say, and Apple keeps purchase records under its own. The app only talks to Google and Apple, and only over encrypted connections.

The Softpop website

This website is a few plain pages. It has no ads, no analytics and no cookies of its own, and its fonts are stored with the site, so it doesn't load them from other companies. It's hosted by Cloudflare, which, like any web host, handles your internet address and browser details when you visit, to deliver the pages and protect the site from attacks, as described in Cloudflare's Privacy Policy.

Do Not Track

Softpop does not track you across other companies' apps or websites, so it has nothing different to do when your browser or device sends a Do Not Track signal.

Your choices

Clear your counts with Settings → Reset All Counts, or delete the app to remove everything it stored.
Buy Remove Ads to stop the ads between toys.
In the UK, Switzerland and the European Economic Area, change your answer to Google's consent message with Settings → Privacy Choices.
On iPhone, you can also reset or limit ad identifiers in Settings → Privacy & Security.

Changes

If we change this policy, we'll update it here and change the date at the top. If a change is significant, we'll also mention it in the app's update notes.

Contact

Questions about privacy: support@softpoptoys.com.